Kong Kommunity Profile Feature - #1 JJ Chai (Chai Jia Jih)

Dear Kong Kommunity,

Greetings from the Kong Collective Team! It's been a while and we've missed you! Last night's JJLin concert was electric and we hope all of you enjoyed the VIP experience of sitting so close to the stage! We're looking forward to more events to come and eager awaiting the launch of Chonky Kongs!

Starting from November 2022, we'll be featuring profiles of our Kong Kommunity members (with their consent!) so that all of you can get to know them better!

Our first featured member is JJ Chai (right), co-founder and CEO of Rainforest!

Rainforest is Asia’s leading e-commerce brand aggregator. Rainforest acquires consumer e-commerce brands, providing entrepreneurs a healthy exit, and invests into the acquired brands to grow them globally.

Prior to founding Rainforest, JJ advised startups founders in the scale-up stage, as xto10x’s SE-Asia’s GM. He previously worked with the founders at Carousell to scale up from a pre-revenue startup to become SE-Asia’s largest online classifieds platform. At Carousell he led up various portfolios across international expansion, revenue, growth and strategy.

Before joining Carousell, JJ was the SE-Asia Managing Director for Airbnb. JJ joined as the first Airbnb employee in Southeast Asia and helped chart Airbnb’s rapid growth in Asia. JJ was also a former junior partner at the management consulting firm McKinsey & Company. JJ graduated with an MBA from INSEAD and is an NUS alumni member.

"The media and entertainment industry is a natural fit for adoption of new technologies like NFTs to build new web3 communities. I'm incredibly excited to be a part of this family and am looking forward to getting to know the rest of the Kong Collective community on a more personal level. I can't wait to see how the team will execute its vision and whats to come!"  - JJ

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